Here are three questions to ask yourself before you send your next campaign. The post Brand equity: Does your email build it up or tear it down? appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://mklnd.com/2SyVkV0 via IFTTT Continue Reading
Women love mobile games and brand advertisers should play along #socialmedia
Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here’s how. The post Women love mobile games and brand advertisers should play along appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies… Continue Reading
All advertisers can now buy Google’s 15-second non-skippable video ads #socialmedia
The ads were previously available only to advertisers who buy ads through Google Preferred and by reservation. The post All advertisers can now buy Google’s 15-second non-skippable video ads appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://mklnd.com/2DumNiz via IFTTT Continue Reading
New survey finds cable cord-cutting is popular across the US #socialmedia
For marketers, this points to acceleration of the trend where all TV program services could become, essentially, over-the-top (OTT) and delivered via the Net. The post New survey finds cable cord-cutting is popular across the US appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing… Continue Reading
Marketing Day: Digital agencies on hiring, still the early days for YouTube performance ads, more #socialmedia
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Digital agencies on hiring, still the early days for YouTube performance ads, more appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land –… Continue Reading
Facebook advertisers will not be able to set budgets at ad-set level starting in September #socialmedia
A coming campaign budget optimization system will automatically distribute advertiser budgets across a campaign’s ad sets. The post Facebook advertisers will not be able to set budgets at ad-set level starting in September appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies &… Continue Reading
In a world of facts, ideas are king #socialmedia
Compelling ads are more than a checklist of behavioral triggers. They must engage the audience’s imagination. The post In a world of facts, ideas are king appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://mklnd.com/2G0S27r via IFTTT Continue Reading
Marketing Day: Digital agency survey results, cross-domain analytics, Reddit’s CPC ads #socialmedia
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Digital agency survey results, cross-domain analytics, Reddit’s CPC ads appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies… Continue Reading
SMX Advanced registration is open! #socialmedia
Join us at SMX® Advanced for the search marketing event of the year! Actionable search marketing tactics, professional connections that will advance your career, and community celebrations like the Search Engine Land Awards await you in Seattle June 3-5. The site up and registration is open! Here’s… Please visit Marketing Land for the full article.… Continue Reading
The in-housing trend is all about data #socialmedia
In 2019, we’ll see more brands increasingly turn to digital ad agencies and tech consultants nimble enough to act as an extension to their internal teams. The post The in-housing trend is all about data appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News,… Continue Reading