Thunder announces first ad platform using LiveRamp’s entire identity graph for personalization, measurement #socialmedia

The creative ad platform/server now describes itself as the only ‘people-based ad server’ covering LiveRamp’s hundreds of millions of profiles. The post Thunder announces first ad platform using LiveRamp’s entire identity graph for personalization, measurement appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News,… Continue Reading

Marketing Day: Facebook ‘Premieres’ videos, martech stacks, Marketo updates #socialmedia

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook ‘Premieres’ videos, martech stacks, Marketo updates appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips… Continue Reading

Marketing Day: Instagram tests new features, Facebook app reviews & sales tax laws #socialmedia

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Instagram tests new features, Facebook app reviews & sales tax laws appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing… Continue Reading

Facebook’s ‘Premieres’ videos now available to all global Pages #socialmedia

First rolled out in April, Premieres videos allow Pages to post pre-recorded video as live footage. The post Facebook’s ‘Premieres’ videos now available to all global Pages appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://ift.tt/2NjjDzM via IFTTT Continue Reading

Twitter begins testing Timeline Ads on publisher sites #socialmedia

In May, Twitter began recruiting publishers for programmatic Timeline Ads. That test is reportedly underway. The post Twitter begins testing Timeline Ads on publisher sites appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://ift.tt/2OFlJLG via IFTTT Continue Reading

Google lets advertisers set custom viewability criteria in Display & Video 360 #socialmedia

Unique Reach and Brand Lift reporting for video beyond YouTube are also rolling out to all advertisers. The post Google lets advertisers set custom viewability criteria in Display & Video 360 appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://ift.tt/2QecAKL… Continue Reading

Google to shutter Google+ following undisclosed privacy breach #socialmedia

The final closure will happen in August 2019, but few marketers will suffer as a result. The post Google to shutter Google+ following undisclosed privacy breach appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://ift.tt/2QEJog7 via IFTTT Continue Reading

The power of disruptive digital narrative #socialmedia

The key to creating more engaging online stories may be letting your audience fill in the blanks. The post The power of disruptive digital narrative appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://ift.tt/2ymONAN via IFTTT Continue Reading