Supreme Court reversal on state sales tax deals major blow to e-commerce businesses #socialmedia

With its decision on South Dakota v. Wayfair, the court paved the way for states to introduce legislation that will require e-tailers to collect sales tax. The post Supreme Court reversal on state sales tax deals major blow to e-commerce businesses appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing… Continue Reading

Adobe adds Attribution IQ, travel industry features and smart speaker targeting #socialmedia

The new features are designed to give marketers finer tools for following customers, directing ads or assigning credit. The post Adobe adds Attribution IQ, travel industry features and smart speaker targeting appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://ift.tt/2tvqVIP… Continue Reading

US Supreme Court clears the way for sales taxes on all e-commerce sales #socialmedia

The court said that states were being harmed by the inability to collect taxes from e-commerce sellers. The post US Supreme Court clears the way for sales taxes on all e-commerce sales appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips… Continue Reading

MarTech Landscape: What is a consent management platform (CMP)? #socialmedia

The new CMPs are offering ways for publishers to capture and disseminate user consents, with support for the two biggest ad-related consent mechanisms — IAB’s and Google’s. The post MarTech Landscape: What is a consent management platform (CMP)? appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land –… Continue Reading

How to take advantage of strategic PPC audience targeting #socialmedia

Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more effectively. The post How to take advantage of strategic PPC audience targeting appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://ift.tt/2tFv51P… Continue Reading

Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification #socialmedia

Welcome to Google Ads, Google Marketing Platform, and Google Ad Manager. The post Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://ift.tt/2Kgl6u9 via IFTTT Continue Reading

Marketing Day: Facebook’s latest data faux pas, YouTube creator updates & more #socialmedia

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook’s latest data faux pas, YouTube creator updates & more appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News,… Continue Reading

It’s time for the brand promise to evolve. Again. #socialmedia

Contributor John Nardone explains how being an empathetic marketer can help you with everything from managing data to conceiving of dynamite creative. The post It’s time for the brand promise to evolve. Again. appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies &… Continue Reading