Opinion: Google Partners Program incentives should include actual client goals #socialmedia

Rather than give agencies arbitrary incentive points based on the percentage of automation used, why not realign Google’s rewards program to include client goals? The post Opinion: Google Partners Program incentives should include actual client goals appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing… Continue Reading

Consumers receptive to mobile ads while watching TV, before bed #socialmedia

Aki Technologies’ survey also found a generational shift in how consumers pay attention to ads. The post Consumers receptive to mobile ads while watching TV, before bed appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://mklnd.com/2HiSYoV via IFTTT Continue Reading

Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges #socialmedia

How viewability expectations are evolving and what that means for marketers. The post Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://mklnd.com/2THGclp via IFTTT Continue Reading

Adobe adds a Progressive Web Apps builder to Magento #socialmedia

PWAs, the company says, represent a ‘seismic advancement’ that can move online stores beyond mobile web sites and mobile apps. The post Adobe adds a Progressive Web Apps builder to Magento appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://mklnd.com/2Hc7yPe… Continue Reading

Marketing Day: Amazon adopts viewability standard, post-holiday return season, more #socialmedia

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Amazon adopts viewability standard, post-holiday return season, more appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies &… Continue Reading

Spotify opens personalized ‘Discover Weekly’ playlists to brand sponsorships #socialmedia

The company has started testing an advertising opportunity that will allow brands to sponsor the curated playlists “end-to-end.” The post Spotify opens personalized ‘Discover Weekly’ playlists to brand sponsorships appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://mklnd.com/2Re5meG via IFTTT Continue Reading

Marketing Day: Amazon’s Freedive, Catalina’s attribution tracking service, more #socialmedia

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Amazon’s Freedive, Catalina’s attribution tracking service, more appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips… Continue Reading

Product pages are the new packaging: Think beyond lower prices to win online #socialmedia

Capture customers with product titles that address nuanced needs and wants rather than sacrificing margins to win sales. The post Product pages are the new packaging: Think beyond lower prices to win online appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies &… Continue Reading