Google announces Google Marketing Platform Partners program #socialmedia

The program includes more than 500 companies certified to provide resources or training on using Google Marketing Platform products. The post Google announces Google Marketing Platform Partners program appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://ift.tt/2lGogZh via IFTTT Continue Reading

Why your marketing performance problem is really a measurement challenge #socialmedia

Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience, execute relevant and creative campaigns, and voilà, results and growth for your brand, product or service. But setting your marketing team up for success… Please visit Marketing Land for the full article.… Continue Reading

Facebook takes fight against fake news to more countries & ups machine learning efforts around bad actors #socialmedia

The company announced a number of new initiatives to stop the spread of misinformation on the platform. The post Facebook takes fight against fake news to more countries & ups machine learning efforts around bad actors appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing… Continue Reading

Marketing Day: Messenger now has video ads, Adwords tools for YouTube ads & more #socialmedia

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Messenger now has video ads, Adwords tools for YouTube ads & more appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet… Continue Reading

Report: Marketing leaders aren’t keeping up with the speed of data #socialmedia

The Forbes Insights/Treasure Data survey found that only 13 percent of marketers consider their companies ‘leaders’ in leveraging customer data. The post Report: Marketing leaders aren’t keeping up with the speed of data appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies &… Continue Reading

AT&T buys ad exchange AppNexus #socialmedia

Following the Time Warner purchase, this new acquisition positions the telco as a content and programmatic advertising powerhouse. The post AT&T buys ad exchange AppNexus appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://ift.tt/2Kmcyhe via IFTTT Continue Reading

Facebook opens door to cryptocurrency ads, reversing policy announced earlier this year #socialmedia

After banning promotions around binary options, initial coin offerings and cryptocurrency in January, Facebook is now allowing cryptocurrency ads. The post Facebook opens door to cryptocurrency ads, reversing policy announced earlier this year appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies &… Continue Reading

How to create, operationalize and maintain a target account list #socialmedia

The target account list forms the foundation of Account-Based Marketing. Contributor Peter Isaacson explains different approaches and ideas you can employ for assembling this key strategic element. The post How to create, operationalize and maintain a target account list appeared first on… Please visit Marketing Land for the full article. from Marketing Land – Internet… Continue Reading