What are marketers’ options for handling ad blockers? #socialmedia

Revisit your revenue model to creatively adapt to users who are increasingly embracing ad blockers. It’s time to try whitelisting and native advertising.

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Scarcity marketing: Does it still work? #socialmedia

Creating a sense of exclusivity and limited-time offers for high-quality items can be a powerful way to sell your products or services. But how you do it matters. The post Scarcity marketing: Does it still work? appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing… Continue Reading

Embracing automation and maximizing SEO performance #socialmedia

Intelligent automation allows SEOs to schedule tasks and immediately activate data to inform smarter optimizations. The post Embracing automation and maximizing SEO performance appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://ift.tt/2NKLcUs via IFTTT Continue Reading

Join Marketing Land as deputy editor #socialmedia

We’re looking to hire a sharp editor with both serious digital publishing chops and deep understanding of today’s digital marketing challenges. The post Join Marketing Land as deputy editor appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://ift.tt/2EhWSK7 via IFTTT Continue Reading

What are the job responsibilities of marketing technology management? #socialmedia

Here’s an advance look at the results of the 2019 martech salary survey. The post What are the job responsibilities of marketing technology management? appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://ift.tt/2J53KA1 via IFTTT Continue Reading

How AR is whetting restaurant patrons’ appetites #socialmedia

Startup Kabaq has developed a highly realistic method for presenting food that looks good enough to eat. The post How AR is whetting restaurant patrons’ appetites appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://ift.tt/2Ua7JfF via IFTTT Continue Reading

SurveyMonkey buys Usabilla #socialmedia

Acquisition will add website-based feedback collection to the company’s Voice-of-Customer portfolio. The post SurveyMonkey buys Usabilla appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://ift.tt/2SKt6mf via IFTTT Continue Reading

Data: Walmart wins holiday store visits, Sears’ failure is likely JCPenney and Kohl’s gain #socialmedia

Mobile location data reveal shopping patterns and competitive insights that marketers can exploit. The post Data: Walmart wins holiday store visits, Sears’ failure is likely JCPenney and Kohl’s gain appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://mklnd.com/2MATj5x via IFTTT Continue Reading

Riding the wave of AI: Is your marketing campaign as smart as it can be? #socialmedia

AI and machine learning are helping marketers in more ways than you can imagine. The post Riding the wave of AI: Is your marketing campaign as smart as it can be? appeared first on Marketing Land. Please visit Marketing Land for the full article. from Marketing Land – Internet Marketing News, Strategies & Tips https://mklnd.com/2Ba7KJf… Continue Reading